Chime for Change, founded by Gucci, is a global campaign to raise funds and awareness for girls’ and women’s empowerment. Chime for Change serves to convene, unite and strengthen the voices speaking out for girls and women around the world. The campaign focuses on three key areas: Education, Health and Justice.

Together with Mother New York, STOPP/LA (now MediaMonks) redesigned and rebuilt chimeforchange.org. The core challenges were simplifying the UX to maximize awareness and participation, build an elegant responsive front end, better integration with the Catapult crowd-funding platform, migration of all existing content and, finally, providing that content in multiple languages.

The Site

Visits Chime at chimeforchange.org