Brazuca – Adidas

Adidas is a major sponsor of the FIFA World Cup and also delivers the official match balls for the event. The design of the ball – dubbed Brazuca by the Brazilian public – was shown officially to the public on December 3rd 2013.

The idea behind the campaign surrounding the release is to see the world from the perspective of the Brazuca, also reflected in the language in the campaign with taglines such as “I am Brazuca.”