Let’s Do This – Chevy Sonic

Autumn 2011 I work together with Stopp Los Angeles for 2 month on a large campaign game for a new car, the Chevy Sonic. This is by far the biggest project I ever been involved in. This game-site featured challenges for users to complete and get point by do so and for ”loves” from other users and visitors. The winner each month (october to march) won a brand new Chevy Sonic as well as a random chosen winner. Besides the site, Chevy made a lot of crazy and amazing stunts with the car. The game experience ended in Mars 2012.

Awards

  • The One Show: GOLD Pencil
  • The One Show: SILVER Pencil
  • Cannes: BRONZE Cyber Lion
  • 2012 Google Creative Sandbox
  • Gold Effie
  • Bronze, London International Awards

Case Study

More fun stuff they did, more and less related to the site.