Project Drive-In

By the end of 2013 the movie industry moved away from analogue to digital production only, making many drive-in movie theaters to face the options to upgrade (+$75,000) or close all around the US.

Together with RPA and Honda we at STOPP develop a campaign site to save the these drive-in movie theaters to upgrade to digital projectors. Users voted what theaters Honda should sponsor with new projectors. Originally, the top 5 theaters would receive the upgrade but thanks to the enormous response from users more then 10 theaters has been sponsored by Honda and in total 27 theaters has been saved.

Awards

  • Gold Lion (x2): Cannes – Branded Content – Integrated Campaign, Use or Integration of Digital or Social Media
  • Short List: Cannes – Cyber – Automotive Web Campaign
  • Bronze Pencil: One Show Best Campaign Led By Social Media
  • Honoree (x2): Webbys
  • Finalist: One Show Automobile Awards
  • Finalist (x3): Shorty Awards
  • Gold (x2): National American Advertising Awards
  • Silver (x4): National American Advertising Awards
  • Campaign of the Year: ThinkLA
  • Best Social Campaign: ThinkLA
  • Best In Show: American Advertising Awards LA – Integrated Campaign
  • Gold (x5): American Advertising Awards LA
  • Silver (x3): American Advertising Awards LA
  • Silver: Holllywood A-List Awards – Branded Entertainment Best Use of Social Media
  • Bronze (x2): Hollywood A-List Awards
  • Variety: Best Branded Content of 2013
  • FWA: Public Shortlist
  • Creativity: Pick of the Day
  • Contagious Magazine: Featured Story

Press