Project Drive-In

By the end of 2013 the movie industry moved away from analogue to digital production only, making many drive-in movie theaters to face the options to upgrade (+$75,000) or close all around the US.

Together with RPA and Honda we at STOPP/LA (now MediaMonks) develop a campaign site to save the these drive-in movie theaters to upgrade to digital projectors. Users voted what theaters Honda should sponsor with new projectors. Originally, the top 5 theaters would receive the upgrade but thanks to the enormous response from users more then 10 theaters has been sponsored by Honda and in total 27 theaters has been saved.


  • Gold Lion (x2): Cannes – Branded Content – Integrated Campaign, Use or Integration of Digital or Social Media
  • Short List: Cannes – Cyber – Automotive Web Campaign
  • Bronze Pencil: One Show Best Campaign Led By Social Media
  • Honoree (x2): Webbys
  • Finalist: One Show Automobile Awards
  • Finalist (x3): Shorty Awards
  • Gold (x2): National American Advertising Awards
  • Silver (x4): National American Advertising Awards
  • Campaign of the Year: ThinkLA
  • Best Social Campaign: ThinkLA
  • Best In Show: American Advertising Awards LA – Integrated Campaign
  • Gold (x5): American Advertising Awards LA
  • Silver (x3): American Advertising Awards LA
  • Silver: Holllywood A-List Awards – Branded Entertainment Best Use of Social Media
  • Bronze (x2): Hollywood A-List Awards
  • Variety: Best Branded Content of 2013
  • FWA: Public Shortlist
  • Creativity: Pick of the Day
  • Contagious Magazine: Featured Story